Matt Roberts leads new government initiative to tackle childhood obesity

A growing area of governmental concern that regularly makes the headlines is childhood obesity.

Golden Goose PR client Matt Roberts, is one of the UK's leading fitness and nutrition experts, counting David Cameron among his clients.

Working together, a new scheme has been launched, looking to improve sports education in schools and assessing the impact this has on physical and intellectual wellbeing.

The research has triggered the government to ring-fence £9,000 of funding for proper physical training in each school.

The goal is to train teachers and pupils - so that teachers themselves can lead the most beneficial physical education classes for 20 minutes per day.

Currently the project is being trialled with Lewisham council, with 14 classes participating over a six-week period.

We invited BBC London to film Matt training teachers and pupils in Lewisham.

Secrets from the HOM lounge

It's a tough job, but someone has to run a press room at the HOM lounge during Men's Fashion Week, so that is exactly what our fashion team did.

We were there for our client, the UK's leading fitness and nutrition expert, Matt Roberts. Matt and his team were on hand to offer male models nutrition and health advice, including fitness tips to help keep a toned and athletic body. Healthy food was on hand from Nama, the raw food experts.

The team devised a great quick workout formula that we will share with you...

Top 10 Tips for male models (and those aspiring to be!)

1. Drink 100ml of water per hour throughout the day. Drinking consistently little by little will help promote a good metabolism, keeping you constantly hydrated and helps to burn fat

2. When on-the-go try and cut out any refined or processed carbs such as pasta and bread, as these products can disturb the natural digestion and can cause bloating. Eat lots of fresh green vegetables (full of antioxidants) and protein good for skin and hair

3. Only see fruit as a treat for a rare indulgence this is due to the high sugar content. For a natural sugar kick before a work-out pick up an apple or pear to help increase blood circulation

4. Avoid sugary foods and drinks, as these can make you slump in energy causing poor food choices

5. Squats and lunges will help with increasing growth hormones in your body. Making your upper body overall bigger including back chest and arms and this will improve overall metabolism to burn fat and promote a better all-round physique

6. Press-ups with arm extensions will train chest and arms, giving a natural upper body physique, while improving posture and back flexibility

7. Even out and stretch the mid back and shoulders by doing the Lying cobra. This will even-out posture and widens the back. Start by lying on your front with arms flat out, slowly raise arms out in front, in a Y shape position while looking up a stretching holding for one second. Repeat 10-12 reps

8. Resistance bands work by creating more tension on the muscles as the range of motion increases. Start by standing on both feet (or one depending on difficulty) shoulder width a part and raise arms to desired work out

9. McGill sit ups can help improve all round core abs separating lower left and right abs. Lie on your back with one leg bent and the other straight, place your hands under the arch of your lower back to support. Keep elbows slightly off the floor and slowly sit up half way without letting your feet raise off the floor. Repeat 10-12 reps each side

10. Get a good 8 hours of sleep to help aid recovery and promote appearance of skin

The video that won us our Gold Lion

Thank you to everyone for so many kind messages, tweets and calls to congratulate us on winning a Gold Lion at the Cannes Lions this year.

We wanted to show you the video that helped us win this award.

We won a Gold Lion at the Cannes Lions Festival of Creativity!

We are delighted to announce that our work for Sea Containers throughout the Queen’s Diamond Jubilee has won a Gold PR Lion at the Cannes Lions International Festival of Creativity this year.


When we had the idea to create the largest jubilee tribute - using a photo from the silver jubilee - we knew we were going to cause excitement.

Through our media relationships, we explained the site is being developed into luxury offices and a Tom Dixon designed hotel. Getting the story out there to accompany the picture took weeks of outreach and live social media updates.

All of this was done by a team of four hard-working PR people, turned around in six weeks from concept to completion.

To Miki, Harriet, Zoe and Katie we say WELL DONE!!!!!

As for our fellow finalists…last year, PR Week raised the question that PR could be losing its creativity, with a lack of big ideas entered in 2012. This year, the shortlisted campaigns, including Unity’s Schwopping, Weber Shandwick’s Energy of the Nation and Hill & Knowlton’s David Beckham Photo Booth are examples of incredible PR that really got people talking.

We are so proud to have won.

And we are particularly proud to have been shortlisted among agencies we admire for campaigns that show what great PR brains really can do.

Golden Goose PR wins Alibi health drink

Alibi health drink is the latest client to come on board at Golden Goose PR.

With 19 vitamins, minerals and herbal extracts included, there is no other drink like this on the market and we're excited to be launching our publicity campaign this summer.

Already, we have Alibi in the HOM lounge at Men's Fashion Week, together with our client Matt Roberts - and at the launch events for Not On Our Watch, the humanitarian charity founded by Brad Pitt, George Clooney, Matt Damon, David Pressman, Jerry Weintraub and Don Cheadle.

Bip Bows seen on Cara Delevingne!

Golden Goose PR introduced our fashion client Mercy Delta to the fashion icon, blogger and DJ Bip Ling this year, knowing that a collaboration between the two could be a real possibility.

We'd read that Bip wanted to launch her own range of Bip Bows and what better label than Mercy Delta?

Mercy Delta founder and designer Katie Lightfoot and Bip have hit it off, creating the first set of Bip Bows that have now been seen on supermodel Cara Delevingne.

Good luck at Glastonbury!

It's festival season, and with our fair share of sustainable clients from Eco-Age and Invicta Plastics to Wrag Wrap, we had an idea.

Why not send the Wrag Wrap team to Glastonbury to collect discarded tents, and create luxury recycled gift wrap - the way that Wrag Wrap does best!

This is exactly what Nicky and Lou will be doing after the festivities this weekend.

With 3,000 tents being dumped at festivals across the UK this year, that's a lot of gift wrap!

BeautifulPeople.com recruitment service goes global

BeautifulPeople.com has caused yet another global storm with its latest service for members: a recruitment agency, based on their belief that employers wish to hire good looking staff.

Please don't think we agree with the site's principles: we do however handle all press, crisis matters and media relations globally for the site and we've had a great deal of interest - as always - from tv and newspapers the world over.

We're currently preparing for a morning TV show appearance...(not us, we've not got enough time to spend as long as we'd need to in hair and make-up...). But watch this space!