Sunday, 31 July 2011
At Golden Goose PR we love nothing more than an interesting client rosta.
When we were invited to take a brief to PR Pussy Energy Drinks, the 100% pure champagne of energy drinks only weeks ago, we were thrilled with the challenge.
This young and irreverent brand that enjoys raising an eyebrow has huge potential for social and digital media campaigns, product placement, consumer PR and a great business story.
Within days of meeting the team at Pussy HQ we won our pitch! We're now gearing up to make several major business and consumer news announcements over the coming months, working on a viral campaign, several new retail partnership announcements and movie sponsorship activity.
Listen out for more as we PR Pussy in every corner of the globe....
July has been a month of business press success. The artist Natasha Archdale exhibited her first collection of animal portraits, 'Financial Animals' at The Royal Exchange in Bank, working in situ for a day to allow financiers and business people in the area to contribute their own cuttings of the FT to the final portrait in her collection: a very cunning looking fox.
Archdale's incredible giant portraits of the horse and the bull sold before they were even hung. Fortunately the FT managed to get a picture of the bull - along with Archdale's satirical bear with a picture of the BP explosion located prominently in its nether regions - before its owner insisted upon delivery.
At the opposite end of the city, the exhibition of Kate Middleton's wedding dress and jewellery at Buckingham Palace has brought about a surge of additional interest in our jewellery client Robinson Pelham. GGPR arranged an interview at their studio with Kate Walsh from the Sunday Times which resulted in an incredible piece on brands that blossomed at the royal wedding. We've also been working with Reuters this week who came to film the three designers at their studio as news about Robinson Pelham continues to reach countries all over the world.
Monday, 4 July 2011
Tonight, Natasha Archdale will host a private view of her new collection, The Financial Animal, at The Royal Exchange in Bank.
Natasha has created an elephant, bull, shark, donkey and other creatures that dominate our financial landscape from thousands of cuttings of global newspapers.
Our favourite is The Bear, representing 'bear markets'. When a bear fights it swipes down on its opponents with its paws mimicking the downward market trend. Natasha made The Bear out of the Financial Times and if you look closely you will spot images of David Cameron, George Osbourne and the BP explosion.
Natasha is inviting all ardent followers of the stock exchange and City folk to contribute cuttings to The Fox, her final piece in the collection. Do visit her at The Royal Exchange on Thursday 7th July as she completes the final touches.
The Financial Animal exhibition will be on display at The Royal Exchange until Friday 15th July.
Friday, 1 July 2011
A week after we announced that they were going on sale, Golden Goose PR is delighted to say that tickets are selling fast for the Peace One Day O2 Arena show on 21st September 2011, that will feature artists Eliza Doolittle, Youssou NDour, Afroreggae, Flawless and English National Ballet, with further artists to be announced. Speakers will include Jude law and Peace One Day founder and filmmaker Jeremy Gilley.
The O2 Arena concert is the biggest event yet for Gilley’s Peace One Day campaign, which in 2001 led a process that resulted in the unanimous adoption by UN member states of the first ever annual day of global ceasefire and non-violence.
This day is now fixed in the global calendar every year: 21 September is Peace Day. As well as being the biggest Peace One Day event to date, the concert on 21 September 2011 will launch a year-long countdown to a Global Truce on Peace Day 2012.
Jeremy Gilley said: “Peace One Day is calling for and working towards a Global Truce on Peace Day 2012. We have a clear strategy and we hope this will be the largest reduction in global violence in recorded history, both domestically and internationally. This day is as much about non-violence in our schools, our homes, workplace and local communities as it is about ceasefire on the international stage.
“Everyone has a role to play. The O2 Arena show launches a 365-day countdown. I’m so grateful to all the artists for giving their time to help Peace One Day take this message to the people of the world.”
Eliza Doolittle said, “When I heard about Peace One Day, what they have achieved & what they are now going for, a Global Truce on Peace Day 2012, I had to become involved. You can too. Come to the O2 Arena on 21 September this year and go to www.peaceoneday.org to find out more. POD is a ground breaking initiative and I’m proud to be a part of it.”
The O2 Arena show, which will be filmed in HD and broadcast internationally, is the first in a trilogy of Peace One Day concerts produced as part of the London 2012 Festival.
The second show - in Derry-Londonderry on 21 June 2012 - is the opening event of the London 2012 Festival and marks the three-month countdown to the Global Truce. The third show will take place on the day of Global Truce itself, Peace Day 21 September 2012. Information about all consecutive shows including ticket sales and line-up will be available from the Peace One Day website www.peaceoneday.org.
Others who have supported Peace One Day include Annie Lennox, Kofi Annan, Ban Ki-moon, Angelina Jolie, Lenny Kravitz, Kasabian, Bryan Adams, Peter Gabriel, Yusuf (formerly Cat Stevens), Patti Smith, Charlie Winston, Youssou NDour, Jonny Lee Miller, Joseph Fiennes, Kate Nash, Corinne Bailey Rae, Dave Stewart, Jimmy Cliff, Faithless, James Morrison, -M-, Yodelice, Vanessa Paradis, Ayo, and millions of people across the world. The Peace One Day 2011 O2 Arena show is a Peace One Day Production in as part of the London 2012 Festival.
24 charity cyclists rallied together by NG Bailey building services were given a 6am send off by Access Self Storage in Kings Cross this morning, after the storage unit specially opened to allow them to collect their bikes for a 15 hour London to Brighton bike ride!
All cyclists are raising money for Richard House Children's Hospice.
Alan Dawson of NG Bailey was full of praise for Access Self Storage, saying that the whole team 'have raised the bar and exceeded our expectations'.
Nearly five hours in to their demanding mission, we wish all the cyclists lots of luck as they pedal their way to the coast!