Thursday, 24 September 2009

BBC Breakfast given access to all areas!


Since we placed a piece in the Sunday Times, regarding how storage is now being used as an extension to the home, the phones have not stopped ringing for GGPR client Access Self Storage.

For the last couple of weeks our storage team have been pulling out all the stops to satisfy the needs of BBC breakfast news; providing stats, facts, options, comment and case studies.

Aideen Donoghue is a 23 year old dancer who bends and stretches for up to four hours a day, in her 75 sq ft unit and ‘couch-surfer’, Ria Thomas, uses her 10sq ft unit as a wardrobe...complete with wardrobe boxes that you are able to hang your clothes in!

The result: a three-minute segment on this morning’s BBC Breakfast show, featuring two of GGPR’s storage case studies and the highest amount of brand visibility against their competitors, for Access Self Storage. At this rate Golden Goose will have to hire a 100sq ft unit to store all the coverage.

Wednesday, 23 September 2009

Getting everybody doing it

For the second year in a row, Golden Goose PR is delighted to be working with Samsung on its pan-European breast cancer initiative. This year, the campaign is called 'Everybody's Doing It' - an online campaign and viral featuring eight inspiring women whose lives have been affected by breast cancer. The behind-the-scenes video which reveals the stories of these women is incredibly moving and we wanted to share it with you:
videoTo watch the viral and spread the word to get women checking and being breast aware, visit www.morethantalk.eu. All of our activity is leading towards Samsung's European Breast Cancer Awareness Day on the 15th of October 2009. On this date, Golden Goose PR and Samsung will be joining forces to create a magical pop-up garden at London's Westfield shopping centre, with an invitation-only high tea with guests including the stars of the viral and many well known women who champion this cause. Through our PR activity and the spread of the viral, Samsung is hoping to reach over 400,000 women across Europe - more than the number who are diagnosed with breast cancer each year. For further information please contact Felicity@goldengoosepr.com.