Getting everybody doing it

For the second year in a row, Golden Goose PR is delighted to be working with Samsung on its pan-European breast cancer initiative. This year, the campaign is called 'Everybody's Doing It' - an online campaign and viral featuring eight inspiring women whose lives have been affected by breast cancer. The behind-the-scenes video which reveals the stories of these women is incredibly moving and we wanted to share it with you:
To watch the viral and spread the word to get women checking and being breast aware, visit www.morethantalk.eu. All of our activity is leading towards Samsung's European Breast Cancer Awareness Day on the 15th of October 2009. On this date, Golden Goose PR and Samsung will be joining forces to create a magical pop-up garden at London's Westfield shopping centre, with an invitation-only high tea with guests including the stars of the viral and many well known women who champion this cause. Through our PR activity and the spread of the viral, Samsung is hoping to reach over 400,000 women across Europe - more than the number who are diagnosed with breast cancer each year. For further information please contact Felicity@goldengoosepr.com.