Friday, 26 November 2010

The Woolies' road trip team sets off!!!

And they're off!! The Woolies road trip team are zooming round the country with a giant truck carrying the world's largest ever pass the parcel! The parcel weighs 440.9lbs and it contains thousands of pounds worth of presents!

Here are Katie and Suzy decked out in their red Woolies' jumpsuits with Woolies' Dan Rubel, marketing director and the giant parcel, setting off from Woolies' HQ in Speke. You wouldn't know they'd been up since 4am preparing to visit radio breakfast shows with Stan and Ollie Snow, the playful snowmen from the Woolies' tv ads. Next stop after Alder Hey children's hospial and Liverpool city centre is Aberaeron, Wales!

Thursday, 11 November 2010

Golden Goose PR launches Woolies' World Record Breaking Pass the Parcel Christmas Adventure

When you were a kid, how much did you love a good game of pass the parcel?

We did! So we suggested that our client should create the world's largest ever pass the parcel for this year's Christmas campaign.

We've teamed up with creative solutions agency Anthem who are making our enormous gift, stuffing it with the top toys of Christmas (all available on, naturally!) and wrapping it in reams of festive paper.

If you're reading this and you want to be part of Woolies' Record Breaking Pass the Parcel Christmas Adventure then visit before the 15th of November and tell Stan and Ollie Snow, Woolies' loveable snowmen, why the giant parcel should visit your home town.

10 towns and cities will be visited in total, with families in every location invited to peel off one giant layer of the record breaking gift and take away goodies ranging from Jet Pack Buzz Lightyears and Zhu Zhu hamsters to Pumpaloons and Fur Real pets.

Stan and Ollie and our road team of Woolies Christmas helpers will be setting off on their trip on Thursday the 25th of November.

Watch this space to hear how this exciting Christmas story will (quite
literally) unfold!

Friday, 5 November 2010

Networking with the Rottweiler!

This week Golden Goose PR supported client Access Self Storage at its biggest networking event to date, the Access Twickenham Business Expo. Apprentice star Claire Young (also known by her nickname 'The Roitweiler') joined series 5 contestant Kimberley Davis and former England rugby player Gareth Chilcott to offer her advice and expertise to around 300 representatives of local businesses in attendance. Our verdict? A fantastic way for growing businesses to showcase their services, swap advice and form strong relationships with potential customers and fellow entrepreneurs. All in addition to a great lunch and some very amusing behind the scenes tales from one of TV’s most popular TV programmes!