The collection captures 40 of the Capital’s most stylish cyclists on their two-wheeled transport of choice; from vintage and fixed-gear to classic lightweight and Pashley bicycles.
Cycling enthusiasts, The Lord Mayor Alderman Michael Bear and Boris Johnson can be seen alongside London’s style-setters including Sir. Paul Smith, the British fashion designer; Jonny Woo, Queen of London’s drag scene (pictured); Hazel Robinson, stylist to Madonna and one half of cutting edge fashion label House of Jazz and Jonathan Kelsey, shoe designer for Matthew Williamson, Mulberry and Hunter.
“From fashionistas to financiers, an increasing number of Londoners are taking to the saddle,” explains Horst. “The bicycle is now being seen as a reflection of your own personality and fashion choices rather than a simple way to get around.”
We couldn't agree more.