Telling A Great Story Together

Golden Goose PR is always flattered if we're asked to share our viewpoints on the industry with a table full of professionals from PR and marketing.

Here's something we wrote after a fascinating afternoon spent with Marketing Magazine and a panel of thought leaders, talking about integrated communications.

Take to the saddle in style

City Cycle Style, a new exhibition by leading fashion photographer Horst A. Friedrichs will be on display at London's Royal Exchange until next Friday 29 October 2011.

The collection captures 40 of the Capital’s most stylish cyclists on their two-wheeled transport of choice; from vintage and fixed-gear to classic lightweight and Pashley bicycles.

Cycling enthusiasts, The Lord Mayor Alderman Michael Bear and Boris Johnson can be seen alongside London’s style-setters including Sir. Paul Smith, the British fashion designer; Jonny Woo, Queen of London’s drag scene (pictured); Hazel Robinson, stylist to Madonna and one half of cutting edge fashion label House of Jazz and Jonathan Kelsey, shoe designer for Matthew Williamson, Mulberry and Hunter.

“From fashionistas to financiers, an increasing number of Londoners are taking to the saddle,” explains Horst. “The bicycle is now being seen as a reflection of your own personality and fashion choices rather than a simple way to get around.”

We couldn't agree more.

Watch the making of video or visit the exhibition at The Royal Exchange, EC3V 3LR between Cornhill and Threadneedle Street.

£10 for a cupcake?

Last week shoppers at Spitalfields market were shocked when food prices soared 800%.

Were the £10 cupcakes and £2.50 apples covered in gold?

No.

This was the UK’s first Food Insecurity Market hosted by TV broadcaster Hardeep Singh Kohli and the British Red Cross (with a little help from Golden Goose PR) to highlight the cost of living in developing countries.

Food insecurity is the term used to describe the issues behind lack of food or poor nutrition. Factors range from drought and floods to unemployment and conflict. As a result, families in some countries are forced to spend 50 - 80 % of their income on buying enough food to live.

Can you imagine spending £15 on your morning coffee? In some countries these kind of prices are a reality.

Our Food Insecurity Market gave visitors a rare glimpse of life in a food insecure countries where these prices are a reality.

We also worked with the talented team at Contented Brothers to create a video on the day.