The turrets of Golden Goose PR echo with the shrills of festive music from as early as July, when we plan client activity for December 2008 and January 2009. This year, we seized upon an opportunity to publicise a number of brands and services at once, by creating a pre-Christmas Christmas party in the opulent surroundings of an £8m flat in Chelsea. The luxury residence was created by our award winning property development and interior design client, mdesign – which has since picked up ‘World’s Leading Apartment’, ‘Best UK’ and ‘Best London’ Apartment in the UK Property Awards and the International Property Awards, as sponsored by CNBC.
On a fine end-of-summer’s morning, we decked the halls with boughs of holly, rigged our tree and filled the apartment with seasonal gifts that could inspire the nation’s luxury, style and consumer press to pack their Gift Guides with our clients’ wares. Flashing Fujifilm digital cameras and printers took pride of place in the living room, with Robinson Pelham jewellery in the master bedroom. Pineapple Dancewear was draped on to mannequins and cocktails made with Effen vodka were served to guests by the Foxyshots girls. Our luxury water client got a look in too; all the non-drinkers were spoiled for choice with options of ganic luxury aroma water in ginger (Naomi Campbell’s favourite), festive cranberry and caramel.
As our guests stared in awe at the stunning interior that was created by mdesign, our jaws dropped open when Boris Becker walked in. Yes, only weeks after Felicity met one Boris (Johnson) on High Street Kensington, here was our 2nd favourite Boris, the Ginger King Of Tennis, walking in to our party. Not only did Boris B have a good look around, considering the apartment for a potential future purchase, but he left with a Golden Goose Goody Bag, crammed with Soap & Glory and Pineapple products and a Stella McCartney fragranced candle.
All in all, it was a great turn-out, with attendees including the FT How To Spend It, Sunday Times Style, Grazia, Stella, The Telegraph, The Times, The Mail on Sunday, The Independent, Tatler, Marie Claire, thelondonpaper and CNBC – as well as a number of stylists and property media specialists. We’ve had stacks of coverage since and product requests, as well as a great feature on mdesign and its outstanding accolades, which ran on CNBC http://www.cnbc.com/id/15840232?video=928109607&play=1