Let them eat pretzels

Excitement levels were at fever pitch in the office today as Golden Goose PR took delivery of the first ever batch of Auntie Anne’s Pretzels from their new West London store which opens its doors on Friday.

We gobbled our way through 8 freshly-baked doughy goodies in record time, barely stopping to lick the cinnamon sugar off our lips.

Another cracking campaign shortlisted for an award

Golden Goose PR is delighted to have been shortlisted for the Global Public Relations Award by the Chartered Institute of Public Relations. The campaign we will be presenting to the judging panel is Festive Fatties for Beautifulpeople.com, a publicity generating idea that we are immensely proud of. This year the CIPR Excellence Awards received over 750 entries across the 27 award categories and so it is a great achievement to have reached the final stage.

CIPR Acting Director General Ann Mealor said: “Congratulations to this year’s finalists. It’s great to see the profession rise to these challenging times to produce such outstanding work. Having faced a rigorous judging process to reach this stage, we look forward to recognising and rewarding the best in the profession at the Excellence Awards 25th Anniversary dinner on 16 June.”

GGPR introduces Woolworths.co.uk Toy Testers

Carlsberg don't do dream jobs for kids but GGPR client Woolworths.co.uk do. News of the eight kids who landed the dream job of testing toys hit headlines this week as the News Of The World reported which toys, according to our mini expert panel, will be this summer’s hottest. The hilarious footage of what our Toy Testers had to say can be viewed on You Tube and Woolies World.

BeautifulPeople.com strikes once again

GGPR’s controversial client BeautifulPeople.com once again commanded the features pages of the media this week with two double page spreads in Metro and The Times (http://women.timesonline.co.uk/tol/life_and_style/women/relationships/article7095612.ece). Both pieces were written off the back of our ‘Meet the members’ event at London club Chinawhite, an opportunity for members to meet face to face and for us to introduce case studies to the press (and something that was very successful indeed if these articles are anything to go by!) And our very own Rupert goose even got a special mention! ‘A Satyr?’ we gasped, in response to the journalist’s description of our delightful exec, surely he must be mistaken? His comment on the BeautifulPeople.com team being ‘reliably attractive' on the other hand... now that’s more like it! Judge Rupert’s doe eyed look for yourself below!

When Gail Porter tweeted that she needed some Easter Eggs for a charity egg hunt for ‘The Childrens Trust’ we were more then happy to oblige. We contacted our client Woolworths.co.uk and supplied the team at Tadworth with a variety of Easter goodies for the day ranging from chocolate to bunny ears! We were delighted to hear that the event was a success and that over 2,500 guests raised over £12,000 for the charity. A very happy Easter indeed!

Lizzie Goose takes Woolworths.co.uk's diet cola bottle onto the streets of London for a taste test challenge

Woolworths.co.uk launches UK's first ever negative calorie sweet - APRIL FOOL'S!

World’s first negative calorie sweet unveiled by Woolworths.co.uk

Pic n’ Mix now includes the Diet Cola Bottle

Liverpool, England, Thursday 1st April, 2010. Woolworths.co.uk has today launched the world’s first ever calorie negative sweet - the Diet Cola Bottle. The sweet, part of its Pic n’ Mix range, burns more calories when eating and digesting than the sweet actually contains.

Matthew Jacques, Head of brand at Woolworths.co.uk, says “The Diet Cola Bottle looks almost identical and tastes equally as good as the original cola bottle, but without the calories.”

Woolworths.co.uk has worked closely with health and nutritional expert Prof. A.Prilfoolius to develop the Diet Cola Bottle. The slimming sweet contains seven calories, 50 per cent less than the original.

Energy expended on chewing and digestion uses nine calories* meaning each sweet effectively contains minus two calories per bottle. Eating 100g of Diet Cola Bottles can clock up minus 140 calories. The negative calorie content makes the Diet Cola Bottle a great choice for slimmers and is a bold move by Woolworths.co.uk.

Matthew Jacques adds, “Woolworths has long been the king of Pic n’ Mix and we wanted to make sure that people who have loved it for years now have a greater choice, especially if they’re worried about their waistline.”

Other foods containing minus calories include celery, tomatoes and raw broccoli. *calories burned are based on the average 10st adult.

The science bit:
1 calorie = 4.184 joule
1 negative calorie = -4.184 joules
Commonly Calories refer to kilocalories.
1 kilocalorie (kcal) = 4.184 kilojoules (kJ)
Negative calorie foods are foods that use more calories to digest than the calories food actually contains!

How it works?

All foods have a nutrient (carbohydrate, fat, protein), caloric (calories), vitamin and mineral content. Vitamins stimulate living tissues to produce enzymes that breakdown the caloric nutrients of that food. Foods with negative calorie contain sufficient vitamins and minerals to produce enzymes in sufficient quantities to break down not only its own calories, but also burn additional calories to aid the body’s digestion as well. This is called "negative calorie effect".

Click to see coverage in the Mirror

Click to see coverage in The Telegraph