It's time for David Carter's Spooky Stories at The Bentall Centre

It's Halloween week, time to celebrate ghosts, ghouls, goblins and everything that goes bump in the night.

And who better to do this with than legendary spooky story tellers David Carter and Nell Phoenix?

Golden Goose PR has brought the pair, known for telling scary tales throughout the year at the acclaimed 40 Winks Hotel in London to The Bentall Centre in Kingston-Upon-Thames.

David and Nell have adapted a series of bewitching stories for a family audience, suitable for even the most squeamish of children of all ages.

Today at The Bentall Centre, they have come with props and rife imaginations to captivate audiences beneath the haunted tree, beside the enchanted book of spells - giving Kingston families the chance to catch a taster of the famous London based readings that Time Out, Vogue and the Saturday Times have applauded with rave reviews.

Beware!

We won Best Live Event at the PR Week Awards!

Golden Goose PR is delighted to have won 'Best Live Event' at the PR Week Awards for our work for Sea Containers.

Well done everyone!!!!

One of the happiest campaigns in our nine years and an honour to be such a huge part of the Jubilee celebrations.

Already over 20 pieces of coverage for our Access Christmas campaign

Only 61 days until Christmas! But already Golden Goose PR is racking up the coverage for our client, Access Self Storage, which launched its Christmas campaign this month.

We've been asking communities across the UK to get into the festive spirit a little early, by donating new and unused presents, games and toys to the Access Self Storage Christmas Collection in aid of the Children’s Society.

Access Self Storage has created special drop-off points in its stores, where gifts will be collected and delivered in time for Christmas to local Children’s Society shops.

GGPR will reveal the surprises behind the door as part of the official countdown to Christmas on the first of December.

The Children’s Society works with and supports some of the most vulnerable and disadvantaged children and young people in the UK, who really need help at Christmas. Gifts that are donated will raise funds for often overlooked young people such as runaways and carers, and provide support for families of young children who live in poverty.

In 2011, Access Self Storage collected 5,000 toys for charity and even received donations of signed boxes of ‘fashion Barbies’ from couture designer Julien MacDonald.

Access Self Storage spokesperson Kevin Pratt said: “For 2012 we’re aiming to beat our Christmas Collection record and can’t wait to invite local guests to unlock our doors in December. There’s a rumour we may even get a hand from Father Christmas.”

Supporting Lord Coe and the PSP Association

Golden Goose PR has been involved with many fantastic charities over the years: Samsung's pink ribbon campaigns with Breakthrough Breast Cancer; film charity MediCinema; Bottletop and non-profit organisation Peace One Day.

It was for this reason that we were approached by the PSP Association , a charity created in 1994 by Brigadier Michael Koh OBE and his wife Sara, after she was diagnosed with the illness.

PSP is a rare and rapid degenerative brain disease which far too many people are still unaware of.

It affects fewer than six in 100,000 - but the people and their families who live with the terminal diagnosis need all the help they can get.

Lord Coe got involved with the charity several years after it was set up, and then by tragic coincidence his mother Angela was diagnosed with PSP and passed away in 2005.

It was an incredible evening as Lord Coe hosted his first event for the PSP Association at The Dorchester , called 'My Journey to 2012'.

Guests including Daley Thompson, Steve Cram and Duncan Goodhew came to the event to support Lord Coe and raise awareness of PSP.

Olympic gold medal shooter Peter Wilson also attended, as did model David Gandy, who performed a key role celebrating British fashion in the Olympic closing ceremony.

Sir Michael Parkinson, Sir Philip Green and Lord Archer were all a huge part of the event - with Sir Philip noted for his generous bidding in the auction.

The highlight, however, was the moving speech by Hannah Daykin whose father passed away from PSP just three weeks ago.

Over £200,000 wss raised which will help fund research into finding a cure for PSP and assisting those living with the disease.

Penny Smith meets Caroline Chikezie

Golden Goose PR client, The Sweeney star Caroline Chikezie, chats to Penny Smith this weekend about her role as agent Clarke as well as other projects...watch this space for more news and interviews.

Great British City Style at The Brunswick Centre

The Brunswick Shopping Centre in Bloomsbury was the centre of a Great British City Style event this weekend, with a promotion and PR campaign created by Golden Goose PR, working in association with luxury travel experts Mr & Mrs Smith.

Free gifts - ranging from hair-cuts from Sanrizz to £100 shopping vouchers from Hobbs, French Connection accessories, dinner and wine at Carluccios and Renoir Cinema tickets for two - were given away to passers-by to win on the spot.

Through working with Mr & Mrs Smith, we were able to offer shoppers £100 Mr & Mrs Smith Get a Room! gift cards to use towards a four-night stay in any Mr & Mrs Smith hotel – including Babington House, Browns and Blakes in the UK.

There are 42 shops and restaurants at the Brunswick Centre, open from 9am until 9pm from Monday to Saturday and from midday until six pm on Sunday.

Belle About Town features Miki Haines-Sanger

The lovely Belinda Wanis, creator of Belle About Town and a good friend of Golden Goose PR over the years recently interviewed Miki Haines-Sanger about a typical day in the office.

You can read the full interview and see a few photos of the team minus Zoe Sobol, who is now on maternity leave, here.

Bananagram has not yet confirmed if the rumours are true that there has been a 300% rise in sales since this article appeared.

Purple Ronnie turns 25 on the beeb

Purple Ronnie, the nation's favourite romantic rhyming stick man, turns 25 this year - and so we were delighted to arrange for his creator, Giles Andreae, to appear on BBC Breakfast this week.

As well as talking about Purple Ronnie's history over the past quarter of a century, Giles created a poem to give the British Women's Football team some extra support and penned a few odes to presenters Charlie Stayt and Susanna Reid.

We hear that 200 people signed up to follow @iampurpleronnie on Twitter within minutes of Giles's interview. What a charismatic chap he is!

Fridays are for cocktails!

After a busy week in the office the team at GG like nothing better than to start the weekend in style with a delicious Buffalo Trace cocktail and today after a rather gloomy week in London we thought we’d take some bourbon flavoured cheer to our friends at My Daily, AOL and Huffington Post.

Along with a fabulous team from Hi-Spirits we set up a pop up bar in the Huffington Post offices and introduced the teams to some tasty Friday afternoon refreshments.

The firm favourite was the fresh tasting mint julep which is made from Buffalo Trace, Mint Leaves and simple syrup. DO try this at home!

The team also got to learn about Buffalo Trace’s heritage. Did you know that the name Buffalo Trace actually derives from the founders of the award winning distillery literally following a gang of Buffalos to a river crossing? #FridayFact!

Golden Goose PR meets The Queen at Sea Containers

Her Majesty Queen Elizabeth II made a spectacular appearance at Sea Containers on London's South Bank today, when she was abseiled into position alongside Prince Philip and their children to feature in a giant 100m x 70m wrap celebrating the Diamond Jubilee. The image, taken at Her Majesty's Silver Jubilee 35 years ago, took 45 hours and a team of eight to erect across the face of the building. Sky, Reuters, CNBC, Associated Press, National News, the Daily Telegraph and the Evening Standard were among the team of journalists attending the photocall at 10am. Throughout the week building up to our big reveal, we've been busy interviewing global design guru Tom Dixon about the incredible building work going on behind this wrap - look out for Europe's first Mondrian Hotel, the Mondrian London, opening at Sea Containers at the end of 2013, along with 300,000 square feet of luxury, state-of-the-art office space - many of which are located at penthouse level, boasting views across the Thames. We will certainly consider moving to this new address as soon as we get to recce the available space! In the meantime however, Golden Goose PR has set up a pop-up office inside HMS President to look after media visiting the Jubilee Wrap this week, we look forward to receiving the BBC here this evening. Thank you, HMS President, for looking after us so well. And many thanks have to go to the brilliant team at Service Graphics for creating such a brilliant image and to Jim Marks for incredible photography and filming.

Springing into fashion

The start of spring has been all about fashion in the Golden Goose PR nest.

Only weeks ago, we launched fashion community, themuse.tv with the front row's favourite fashionista, Bip Ling, behind the decks.

We had an exceptional turn out from the style world, including Antoni & Alison who opened London Fashion Week and whom we are excited to be working with to raise awareness of brain charity PSP.

Fast forward a few weeks and we joined forces with couture and ready-to-wear designers Suzannah and Rebecca Street, as well as milliner Edwina Ibottson, to host a Brit Lux salon showcase at Quo Vadis in Soho.

Golden Goose PR client, the world renowed fine jewellers Robinson Pelham, took part in the salon and displayed their autumn/winter 2012 pieces which include breath taking new brown diamond and emerald pieces set in yellow and white gold.

Guests left with the most covetable goody bags, including yellow gold and diamond champagne bracelets by Robinson Pelham, Mercy Delta union flag scarves and silk make-up bags hand cut by Suzannah.

We would like to thank drinks masters Hi-Spirits for the brilliant cocktails and g&t's shaken up with London's Dry Gin and Buffalo Trace.

Pussying about at itsu

With a week to go until natural energy drink guru, the Pussy drinks entrepreneur Jonnie Shearer, joins the Sunday Times Rich List, Golden Goose PR threw a celebratory meet and greet at itsu introducing the Pussy to team to key media, including the BBC producer Lorna Blount, CNBC's Harris Braude and Pomp's Simon Ewin.

Genius molecular mixologist Mike Stringer from Flip It created some outstanding Pussy cocktails, including Ginger Pussy, Sweet Berry Pussy and a grand finale of Pussy ice cream mixed with lychee and created with a dramatic blast of freezine liquid nitrogen.

All this was accompanied by the most lavish sushi feast that could be imagined, from the fantastic chefs at itsu.

Let the Big Egg Hunt begin!

We at Golden Goose PR love to get excited about the Easter Bunny...but this year we are particularly excited about the Easter Penguin.

Let us explain!

Today, 200 giant decorated eggs are released into the capital - each decorated by incredible designers and personalities, from Vivienne Westwood and Faberge to Bombass & Parr and our very own jewellery client, Robinson Pelham. All have been placed in secret locations as part of the Big Egg Hunt, a brilliant way to raise funds and awareness for Action For Children and Elephant Family.

Vanessa Chilton, creative director at Robinson Pelham, had given birth just weeks before when she started work on Robinson Pelham's egg, designing a giant male Emperor Penguin, nestling his partner's egg under his belly and away from the frosty ground. The Robinson Pelham egg is decorated with sparkling crystals, each adorning the back of the penguin and reflecting the night's sky.

With 200 remarkable eggs to spot as you travel around London, it's a fun challenge to see how many you can spot, and to see where you can find them.

You can find out more about the Big Egg Hunt right here on http://www.facebook.com/thebigegghunt or http://www.twitter.com/thebigegghuntTwitter.

The event is set to smash Guinness
World Records for the most participants in an Easter egg hunt and the world’s
most expensive chocolate egg.

Good luck P-p-p-picking out the penguin!

Larry Lamb gets ready for Who Do You Think You Are Live?

The week of our annual genealogy show, Who Do You Think You Are Live, actor Larry Lamb tells Metro about his quest to find out more about his family history. We at Golden Goose PR are

big fans of the Lamb family, and look forward to meeting more of them if we can help to trace further hidden ancestors!

Feeling The Force with MediCinema

Golden Goose PR has been to many parties, but never before have we spent the evening in the company of Darth Vader, Darth Maul, various Sandmen, C3P0 and an R2D2 unit.

At the MediCinema inaugural Star Wars dinner and quiz at the Park Lane Hilton, we did just that.

The event was the first major MediCinema fundraiser by the charity's new CEO Stephen Moore, former CEO of Twentieth Century Fox.

Dougie and Tom from McFly, Warwick Davis, Edith
Bowman, Alex Zane, Vanessa Feltz, Linda Lusardi and Anneka Rice joined us on the night.

Sci fi fans bid on Star Wars original light sabres and Jedi fighting classes at Elstree Studios under Star Wars stunt master Nick Gillard. Brian May’s electric guitar was also one
of the auction attractions, going for £6,000 to the London Film Museum.

One seven year old little boy, Uzayr Haider, who has recently had a kidney transplant and was able to recover at a MediCinema hospital helped to single-handedly raised 10k for MediCinema through a special auction lot for Spiderman 4 premier tickets.

Edith Bowman, who hosted the night with Alex Zane arrived dressed as Princess Leia in £15,000 of glittering Robinson Pelham http://www.robinsonpelham.co.uk brown and yellow diamonds jewellery.

We'd like to thank our friends at CyberCandy http://www.cybercandy.co.uk/aaasmt/ for the generous donation of mini tins of Star Wars mints for the party, as you can see a favourite with Dougie McFly who undoubtedly missed confectionary whilst in the jungle.

Who Do You Think You Are?

Who Do YOU Think You Are? It’s easy to find out!
Golden Goose PR is handing all media once again for Who Do
You Think You Are? LIVE. The 2012 event opens at Olympia on 24th
February and in advance of visiting enthusiasts taking in the exhibitors,
seeing celebrity speakers from the BBC version of the show up close and talking
to the genealogy experts we’ve been busily placing feature items in the media
and across the consumer chat shows.

Antiques Roadshow regular Eric Knowles today appeared on
ITV1’s The Alan Titchmarsh Show and discussed his role in the show where he’ll
be returning as the onsite Heirloom Detective helping visitors trace the roots
of their family treasures.

He was also joined on screen by Jan, a WDYTYA? LIVE previous visitor and family history enthusiast who’d written into WDYTYA’s website to take part in the feature on the show.

Eric traced back the originality of a clock she had inherited from her great grandfather who’d been given the clock as a gift in 1890.

Though the clock turned out to be worthless, its memories remain priceless.

WDYTYA? LIVE opens on 24th February
and you can buy tickets at: http://www.whodoyouthinkyouarelive.com/

Pussy in the Standard

Everyone loves to be in the Evening Standard. It's one of our favourite papers and so we're delighted that our client, Jonnie Shearer, the founder of Pussy 100% Natural Energy got such a great write up today. Thank you, Lucy Tobin! Here's what she wrote after meeting Jonnie....

Happy Christmas - and what a year!

What a year 2011 has been!

We started off freezing in the January rain, working alongside ActionAid to create the world’s first ‘Happy Bubble’, a place where the best things in life were given freely to passers-by, alongside giant plasmas playing footage of the life saving work that the charity does in the developing world. Together with our survey, which revealed the things that truly make us happy, we achieved wipe out national broadsheet and tabloid coverage and quite a few radio interviews. We’re proud to say that we were chosen to be featured in PR Week’s Campaigns of 2011 (at news-stands right now!) for this very successful integrated communications strategy.

March saw us manning the media room at WOW, the inaugural Women of the World festival at London’s Southbank Centre. We were excited to be working with Annie Lennox, Kate Nash, Paloma Faith and VV Brown. Thank you to Grazia, the Daily Mirror, Radio 4 and Marie Claire for some great press support.

As spring and the Royal Wedding approached, we were delighted to learn that our jewellery client Robinson Pelham had been asked to design a collection of jewellery for HRH the Duchess of Cambridge to wear on her wedding day. The pieces they created are now recognised all over the world, and our invitation to comment on the wedding live from the media centre at Buckingham Palace meant that we had the ear of the most influential global media. It was a day we’ll definitely not forget in a hurry!

As summer set in, we had to fire fight for online dating client, BeautifulPeople.com, which once more had to cull members who didn’t belong on the site. The decision to remove 30,000 ‘shreks’ went viral – for the third time in twelve months, the site was featured across global news platforms, from tv and radio to websites and blogs.

Our campaign brought us to the attention of Pussy 100% Natural Energy Drinks, who were gearing up for a global launch with investment from Holly and Sam Branson.



This announcement received over 3,000 pieces of online coverage and a great piece in the Sunday Times. Here’s what we got up to with the Bransons and Jonnie Shearer at the Kensington Roof Gardens one blustery autumn day!

On the 21st of September, it was peace day. Golden Goose PR manned the press office leading up to the event, and the media room at the O2 Arena for the live Peace One Day concert. Broadsheet, radio, showbiz and entertainment media gave us a great show and helped us launch the countdown to the first ever global truce day: the date for your diaries is 21st September 2012.


Towards the end of the summer, we worked with the late, great Gerald Laing; the British pop artist whose striking portraits of Brigitte Bardot and Amy Winehouse are instantly recognisable throughout the world. Gerald was planning his Amy Winehouse tribute exhibition at Thomas Gibson Fine Art in Mayfair. Thank you to Aidan Radnedge at Metro for featuring the exhibition so prominently. We were very sad to hear only a month later that Gerald, aged 75, had passed away. It is a huge honour to us that we worked on what turned out to be his last exhibition.

October and November also came with heart warming projects; firstly for the British Red Cross, to create and man the world’s first ‘Food Insecurity Market’ (we simultaneously contained a front page news crisis for our client Jani-King live from Spitalfields) and then for the European launch of mothers2mothers, an incredible charity that reaches one in five of the world’s HIV positive women. It was wonderful to work with Annie Lennox, XIX and the amazing Kim Chappell of Chappel Productions once again.

As November drew to an end we were busy celebrating the 10th anniversary of the Royal Exchange as a luxury shopping centre with the Girly Show.

Finally, we’ve gotten up to a great deal in December. But if we tell you about just one thing, it has to be the fact we generated over 100 pieces of coverage this month for one client alone: Access Self Storage. Our ‘countdown to Christmas’ advent idea, revealing a room at a different Access Self Storage filled with toys donated for local children’s charities has been an out-of-this-world success. It even got Julien Macdonald to donate Fashion Barbies at his local store!

As the New Year approaches, we have two new wins to announce. One is the most exciting digital fashion launch for young women and the other is an iconic cartoon character that anyone who grew up in the 80’s will love and know. But that’s all we can say for now!

We are really looking forward to the next 12 months.

HAVE A GREAT CHRISTMAS!!!!

The Snow Queen casts a spell over the heart of the City

In early December, as excited children eagerly opened advent calendars and edited letters to Santa, a magical spell was cast over the Square Mile.

Christmas in the City was the brainchild of the Cheapside Initiative. For the very first time the Dickensian thoroughfare became a traffic free zone as a Bollywood Brass Band, St. Paul's Choir and mince pie enthusiasts came together for a day of festive retail Nirvana.

Further delights were in store at luxury shopping and dining destination the Royal Exchange.

Visitors to the Grade 1 listing building were invited to open a magical jewellery box and awaken an enchanted Snow Queen who lay sleeping inside. Situated between the pillars of the main entrance, the art deco box – over-spilling with pearls and trinkets large enough to grace the necks of a giant - had a spell cast over it every hour, when the Snow Queen rose from her wintry slumber and danced for all to see. Bustling shoppers could not help but be distracted as the Snow Queen ballerina pirouetted to the Nutcracker Suite, illuminating the heart of the City.

Golden Goose PR worked with installation artist Emma Winter to build the gigantic jewellery box and bring the City to life. Please visit Emma's site to see more of her fantastic creations.

Handling a crisis: ten tips from GGPR

If you're a keen reader of our blog, then you'll know what we were up to at Spitalfields Market this October. Or at least you'll think you will!

All morning the Golden Goose public affairs team was busy launching the UK's first Food Insecurity market. But as soon as we'd stopped for our first cup of coffee, Zoe received a call that meant we had to switch into full blown crisis mode.

In fact, Golden Goose PR did not get off the phone until about 100 hours later. Read all about it in our interview with Gorkana!

Raising 200k for mothers2mothers with Annie Lennox

Today is World AIDS day, and we are celebrating knowing that through a great deal of hard work from Annie Lennox and some incredible people like Emma France, Kim Chappell, Victoria Wall and Carolina Manhusan Schwab, £200,000 was raised on Tuesday night to enable mothers2mothers to build and fund more than a dozen new sites for a year in Africa.

This alone will prevent tens of thousands of women from giving birth to HIV positive babies.

mothers2mothers reaches one in five of the world's HIV positive women and by 2015 hopes to virtually eliminate mother to child transmission of HIV.

We are proud to have supported the launch of m2m's European fundraising outreach and the opening of its London headquarters. Watch this space for more m2m.org news.

Happy Birthday Royal Exchange!

It's definitely worth getting a year older when The Girly Show turn up to sing you happy birthday.

That's exactly what happened at The Royal Exchange , when it celebrated its 10th anniversary as the premium luxury shopping and dining destination in the square mile this week.

With a festive themed birthday party, complete with a magical Jack Frost, a cirque du soleil style balancing act and a ringmaster greeting guests, there was endless fun to be had. Luxury retailers from Kiehls and Kojis to Paul Smith threw in birthday gifts - not for the Royal Exchange but for their guests to enjoy.

Thank you to Crumbs and Doilies, who provided 500 exquisite mini birthday cakes for all our friends to take home.

Next for your diaries: the 3rd of December, when luxury shops across the city open for a day of Saturday shopping in the run up to Christmas and an enchanted jewellery box comes to life on the steps of the Royal Exchange. If you love ballet, please come and see us outside REX every hour from 10-6 and watch our beautiful snow queen enchant the capital.

Sad farewell to Gerald Laing

In October, Golden Goose PR was honoured to launch the artist Gerald Laing's tribute to the late Amy Winehouse; a powerful collection of pop-art paintings that were displayed for a month at Thomas Gibson Fine Art in Mayfair.

Today it has sadly been reported that Gerald has passed away, aged 75.

It was a pleasure to meet Gerald, share a morning coffee with him at the Ivy Club and hear his stories of Warhol, creating the Twickenham Stadium sculptures, and about his life and beliefs as one of the most important artists of the past century.

We are all sad that he has passed away and are thoughts are with Gerald's friends and family.

Telling A Great Story Together

Golden Goose PR is always flattered if we're asked to share our viewpoints on the industry with a table full of professionals from PR and marketing.

Here's something we wrote after a fascinating afternoon spent with Marketing Magazine and a panel of thought leaders, talking about integrated communications.

Take to the saddle in style

City Cycle Style, a new exhibition by leading fashion photographer Horst A. Friedrichs will be on display at London's Royal Exchange until next Friday 29 October 2011.

The collection captures 40 of the Capital’s most stylish cyclists on their two-wheeled transport of choice; from vintage and fixed-gear to classic lightweight and Pashley bicycles.

Cycling enthusiasts, The Lord Mayor Alderman Michael Bear and Boris Johnson can be seen alongside London’s style-setters including Sir. Paul Smith, the British fashion designer; Jonny Woo, Queen of London’s drag scene (pictured); Hazel Robinson, stylist to Madonna and one half of cutting edge fashion label House of Jazz and Jonathan Kelsey, shoe designer for Matthew Williamson, Mulberry and Hunter.

“From fashionistas to financiers, an increasing number of Londoners are taking to the saddle,” explains Horst. “The bicycle is now being seen as a reflection of your own personality and fashion choices rather than a simple way to get around.”

We couldn't agree more.

Watch the making of video or visit the exhibition at The Royal Exchange, EC3V 3LR between Cornhill and Threadneedle Street.

£10 for a cupcake?

Last week shoppers at Spitalfields market were shocked when food prices soared 800%.

Were the £10 cupcakes and £2.50 apples covered in gold?

No.

This was the UK’s first Food Insecurity Market hosted by TV broadcaster Hardeep Singh Kohli and the British Red Cross (with a little help from Golden Goose PR) to highlight the cost of living in developing countries.

Food insecurity is the term used to describe the issues behind lack of food or poor nutrition. Factors range from drought and floods to unemployment and conflict. As a result, families in some countries are forced to spend 50 - 80 % of their income on buying enough food to live.

Can you imagine spending £15 on your morning coffee? In some countries these kind of prices are a reality.

Our Food Insecurity Market gave visitors a rare glimpse of life in a food insecure countries where these prices are a reality.

We also worked with the talented team at Contented Brothers to create a video on the day.

The Guardian puts the spotlight on Stephen Moore

Golden Goose PR has supported MediCinema, the incredible charity that builds fully functioning movie theatres with surround sound and tiered seating in UK hospitals for a number of years now.

We've worked with the charity to throw some memorable events at BAFTA, attended by stars from all over the world and recently, we conducted a spot of media profiling to announce the appointment of Stephen Moore, former vice president of Twentieth Century Fox as the new CEO of MediCinema.

We were delighted when The Guardian featured this piece on Stephen last week and particularly pleased that it appeared just before the charity's annual Movie Walk which took place on Sunday.

GGPR took part on the walk and brought our client, Pussy Natural Energy Drinks along to pep up the walkers which included this thirsty pair of Stormtroopers.

My hoarder mum and me

Jasmine Harman is known for popping up in sun drenched locations and helping Brits find a perfect property abroad as presenter of 'A Place in the Sun - Home or Away'.

However if you tune in to BBC One at 10:35pm this evening you will see an entirely different side of her life.

Jasmine's mother is a compulsive hoarder and her childhood was spent amongst piles of doll's house furniture, discarded magazines, picture frames and figurines spilling out of boxes.

'My Hoarder Mum and Me' is a fascinating incite into life with Hoarding Disorder. According to the Institute of Psychiatry, 3-5% of the population experience hoarding problems. This is potentially 3 million people in the UK alone.

Jasmine hopes to raise awareness and help others with the disorder. She has also set up a website offering advise to hoarders, their family and friends.

Visit www.helpforhoarders.co.uk to find out more.

The Tree of Life

Robinson Pelham, the London-based fine jeweller (and Golden Goose PR client), is delighted to announce it's first charity collaboration.

Three directors have pulled their creative talents in gemmology and design to help support those with experiences of breast cancer; a cause close the the hearts of women everywhere.

They have created four designs inspired by The Haven's symbol, the Tree of Life.

The Haven is the only national breast cancer charity in the UK offering specialised places where people can go for a free programme of in-depth support to improve their quality of life.

An international emblem of hope, growth and strength, the Tree of Life carries meaning for visitors and women across the globe.

20% of the sale of each pendant will be donated to The Haven helping provide vital support to those with personal experiences of breast cancer, as well as their family and friends.

You can read all about it in the latest issue of Hello! magazine.

The cat that got the cream...

At Golden Goose PR we love nothing more than an interesting client rosta.

When we were invited to take a brief to PR Pussy Energy Drinks, the 100% pure champagne of energy drinks only weeks ago, we were thrilled with the challenge.

This young and irreverent brand that enjoys raising an eyebrow has huge potential for social and digital media campaigns, product placement, consumer PR and a great business story.

Within days of meeting the team at Pussy HQ we won our pitch! We're now gearing up to make several major business and consumer news announcements over the coming months, working on a viral campaign, several new retail partnership announcements and movie sponsorship activity.

Listen out for more as we PR Pussy in every corner of the globe....

Business press success

July has been a month of business press success. The artist Natasha Archdale exhibited her first collection of animal portraits, 'Financial Animals' at The Royal Exchange in Bank, working in situ for a day to allow financiers and business people in the area to contribute their own cuttings of the FT to the final portrait in her collection: a very cunning looking fox.

Archdale's incredible giant portraits of the horse and the bull sold before they were even hung. Fortunately the FT managed to get a picture of the bull - along with Archdale's satirical bear with a picture of the BP explosion located prominently in its nether regions - before its owner insisted upon delivery.



At the opposite end of the city, the exhibition of Kate Middleton's wedding dress and jewellery at Buckingham Palace has brought about a surge of additional interest in our jewellery client Robinson Pelham. GGPR arranged an interview at their studio with Kate Walsh from the Sunday Times which resulted in an incredible piece on brands that blossomed at the royal wedding. We've also been working with Reuters this week who came to film the three designers at their studio as news about Robinson Pelham continues to reach countries all over the world.

Financial Animals take over The Royal Exchange

Tonight, Natasha Archdale will host a private view of her new collection, The Financial Animal, at The Royal Exchange in Bank.

Natasha has created an elephant, bull, shark, donkey and other creatures that dominate our financial landscape from thousands of cuttings of global newspapers.

Our favourite is The Bear, representing 'bear markets'. When a bear fights it swipes down on its opponents with its paws mimicking the downward market trend. Natasha made The Bear out of the Financial Times and if you look closely you will spot images of David Cameron, George Osbourne and the BP explosion.

Natasha is inviting all ardent followers of the stock exchange and City folk to contribute cuttings to The Fox, her final piece in the collection. Do visit her at The Royal Exchange on Thursday 7th July as she completes the final touches.

The Financial Animal exhibition will be on display at The Royal Exchange until Friday 15th July.

A week after we announced that they were going on sale, Golden Goose PR is delighted to say that tickets are selling fast for the Peace One Day O2 Arena show on 21st September 2011, that will feature artists Eliza Doolittle, Youssou NDour, Afroreggae, Flawless and English National Ballet, with further artists to be announced. Speakers will include Jude law and Peace One Day founder and filmmaker Jeremy Gilley.

The O2 Arena concert is the biggest event yet for Gilley’s Peace One Day campaign, which in 2001 led a process that resulted in the unanimous adoption by UN member states of the first ever annual day of global ceasefire and non-violence.

This day is now fixed in the global calendar every year: 21 September is Peace Day. As well as being the biggest Peace One Day event to date, the concert on 21 September 2011 will launch a year-long countdown to a Global Truce on Peace Day 2012.

Jeremy Gilley said: “Peace One Day is calling for and working towards a Global Truce on Peace Day 2012. We have a clear strategy and we hope this will be the largest reduction in global violence in recorded history, both domestically and internationally. This day is as much about non-violence in our schools, our homes, workplace and local communities as it is about ceasefire on the international stage.

“Everyone has a role to play. The O2 Arena show launches a 365-day countdown. I’m so grateful to all the artists for giving their time to help Peace One Day take this message to the people of the world.”

Eliza Doolittle said, “When I heard about Peace One Day, what they have achieved & what they are now going for, a Global Truce on Peace Day 2012, I had to become involved. You can too. Come to the O2 Arena on 21 September this year and go to www.peaceoneday.org to find out more. POD is a ground breaking initiative and I’m proud to be a part of it.”

The O2 Arena show, which will be filmed in HD and broadcast internationally, is the first in a trilogy of Peace One Day concerts produced as part of the London 2012 Festival.

The second show - in Derry-Londonderry on 21 June 2012 - is the opening event of the London 2012 Festival and marks the three-month countdown to the Global Truce. The third show will take place on the day of Global Truce itself, Peace Day 21 September 2012. Information about all consecutive shows including ticket sales and line-up will be available from the Peace One Day website www.peaceoneday.org.

Others who have supported Peace One Day include Annie Lennox, Kofi Annan, Ban Ki-moon, Angelina Jolie, Lenny Kravitz, Kasabian, Bryan Adams, Peter Gabriel, Yusuf (formerly Cat Stevens), Patti Smith, Charlie Winston, Youssou NDour, Jonny Lee Miller, Joseph Fiennes, Kate Nash, Corinne Bailey Rae, Dave Stewart, Jimmy Cliff, Faithless, James Morrison, -M-, Yodelice, Vanessa Paradis, Ayo, and millions of people across the world. The Peace One Day 2011 O2 Arena show is a Peace One Day Production in as part of the London 2012 Festival.

Access Self Storage raises the bar for charity bike ride

24 charity cyclists rallied together by NG Bailey building services were given a 6am send off by Access Self Storage in Kings Cross this morning, after the storage unit specially opened to allow them to collect their bikes for a 15 hour London to Brighton bike ride!

All cyclists are raising money for Richard House Children's Hospice.

Alan Dawson of NG Bailey was full of praise for Access Self Storage, saying that the whole team 'have raised the bar and exceeded our expectations'.

Nearly five hours in to their demanding mission, we wish all the cyclists lots of luck as they pedal their way to the coast!